GO

The fifth semester commenced with a two-week course of Program Packaging that introduced us to the branding of TV channels and the various aspects behind communicating the brand language. The project was to work out the branding for a hypothetical lifestyle TV channel for a young audience of 20-35 years of age. The output included the identity of the channel, the station bugs and channel bugs, lower thirds and an ident that represented the vibes of the channel. 

 

Here is the link to the preview of the channel ident:

tone of the channel

A travel channel with a sole purpose of providing unique and exhilarating experiences by featuring documentaries, reality, and how-to shows related to adventure travel around the world which drive the audience to get out and live the moment.

Our brand speaks to

20-35 years who want a bigger slice of life.
Travel enthusiasts who go out for seeking rich experiences rather than luxury.

what the logo means

The form of letter G is a power button.

The orientation of the G and O portray great dynamism and continuous movement.

The nature of circular elements is such they form a symbol of infinity.

Breaking out of the monotony of life.
 

Typeface

couture BOLd 30pt.

A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0

Colour palette

FUTURA 18PT

A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0

Grey - Holds the color together

Teal - Calm, earthy, soothing

Red - Passion, adrenaline rush, energetic

The colours bring out the lively feel of our channel. The combination is contrasting yet balanced and perfectly describes our audience’s passion for travelling and connecting with nature. Grey holds the two colours together, brings out the harmony.
 

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